Using a banner for advertising can attract attention to your hardware store in a way that can help set you apart from your competition and increase the visibility of your store. Knowing how to effective market your store using a vinyl banner is half the battle in creating effective and impacting advertising. Consider the best assets of your store and how advertising these can help to increase sales. Find out some the most effective uses for vinyl banners for your hardware store.
As each season approaches, your merchandise changes and the goals of your customers change. As your store begins to feature supplies focused on seasonal tasks, incorporate vinyl banners to announce your newest seasonal products. From summer building supplies to yard treatments and Christmas plants, vinyl banners are perfect for announcing your seasonal additions and direction customers to your merchandise.
Every home improvement store offers a unique selection of top brand hardware and power tools. Promoting your branded merchandise is a great way to attract customers that are dedicated to respected brands. Informing customers about your range of selection including top brand items is also a way to attract customers to your versatile selection for every budget. Use a vinyl banner for outdoor advertising to promote brand specials or change them monthly or weekly to emphasize this month’s top brand.
Hardware stores used to be a time honored stop for Christmas lighting and supplies. Now that you are competing against powerhouse stores like Wal-Mart, it’s important to advantage of your advertising during the holidays to attract customers. Use a large vinyl banner aimed at passing traffic to emphasize your Christmas gift, holiday decorations, and seasonal merchandise.
Does your store offer rental services to help make tasks easier for your customers? This is a perfect opportunity to advertise the benefits of shopping with you. Not all customers are aware of the additional service that hardware stores can offer and equipment rentals can prove to be a great asset or recruiting new customers. Use a large vinyl banner to announce your equipment rental services. You can even aim your banner to the top equipment for each season to continue to promote your services year round. It’s also a good idea to place a vinyl banner within your store to mark your rental service counter in a noticeable way.
Your store offers the expert knowledge on equipment, tools, and supplies for every kind of project, so why not be the source the services as well. A hardware store that offers labor, installation, and full-service projects is an asset to the consumer. Use an advertising banner to emphasize your services and attract customers to your store. Offering contractor services along with your hardware store products helps you to dominate the hardware industry, banners are a great way to include advertising and build your status within the industry.